Mobile Message News & Tips

Mobile Message now integrates directly with NationBuilder, giving political parties, campaigns, advocacy groups, and community organisations a fast, affordable way to send bulk SMS to their supporters. If you're running a campaign, coordinating volunteers, or keeping your membership engaged, you already know that NationBuilder is great at organising people. Now you can reach those people by SMS — without ever exporting a CSV. Why SMS for campaigns and advocacy? When you're coordinating volunteers for a doorknock, sending election day reminders, or rallying supporters for an event, timing matters. Email might get opened tomorrow. SMS gets read in minutes. The problem has always been getting your supporter data into an SMS platform without a painful manual process — especially when your lists and tags are constantly changing. This integration keeps everything in sync so you can focus on the message, not the data wrangling. How it works Connect your NationBuilder nation to M...

  If your church uses Planning Center to manage your congregation, we've got some good news: Mobile Message now connects directly to Planning Center, giving you a simple, affordable way to send SMS to your people. No CSV exports. No manual contact lists. Just connect your Planning Center account, choose which lists and groups to sync, and start sending — from just 2c per SMS. Why SMS for churches? Email open rates aren't what they used to be. When you need to let people know about a schedule change, a last-minute venue update, or a reminder for tomorrow's event, SMS cuts through. It's read within minutes, not hours — and it doesn't get buried in a promotions tab. The challenge has always been getting your contacts into an SMS platform without the tedious back-and-forth of exporting and importing. That's exactly what this integration solves. How it works Once you connect your Planning Center account (it takes less than a minute), Mobile Message automatical...

  We're excited to announce that Mobile Message now integrates directly with HubSpot CRM — making it easy to send SMS to your HubSpot contacts, straight from your workflows. If you're already using HubSpot to manage your contacts and automate your marketing, sales, or service processes, you can now add SMS as a channel without leaving the tools you already know. No Zapier. No workarounds. Just a native connection between HubSpot and Mobile Message. What can you do with it? Once you connect your HubSpot account (it takes about 30 seconds), here's what opens up: Your contacts sync automatically. Every HubSpot contact with a valid Australian mobile number is imported into Mobile Message. When someone is added, updated, or deleted in HubSpot, the change flows through to Mobile Message in real time — typically within seconds. Send SMS from any HubSpot workflow. This is the big one. You can drop a "Send SMS via Mobile Message" action into any HubSpot workflow — ...

  Boxing Day is one of the biggest shopping days of the year, offering businesses a golden opportunity to boost sales and engage with customers. SMS marketing is an effective way to reach your audience quickly and drive immediate action. Here are the top SMS campaigns you can implement for your Boxing Day sales, complete with examples to inspire your strategy.

SMS marketing  has emerged as a powerful tool for businesses looking to engage customers directly and effectively. With its high open rates and instant delivery, SMS offers a unique advantage in the crowded digital marketing landscape. Here’s how SMS is transforming marketing strategies and why it should be a key component of your business approach.

  SMS marketing is a powerful tool for businesses looking to engage customers directly and effectively. Crafting high-converting SMS copy is essential to maximise the impact of your campaigns. Here are some expert tips, complete with real-world examples, to help you write compelling SMS messages that drive results.

  When it comes to cloud communications, Twilio has long been a go-to choice for businesses worldwide. However, for Australian companies seeking a more tailored and locally supported solution,  Mobile Message  emerges as the superior alternative. Here’s why Mobile Message is the best choice for your business communications needs in Australia.

  When it comes to choosing a marketing channel that delivers fast, reliable engagement, SMS often outperforms email. While email still has its place, SMS stands out for its instant visibility and impressive open rates. Here’s why SMS is the superior choice for your marketing efforts, backed by real statistics and practical examples.

  As a business owner, your top priority is choosing a communication channel that’s reliable, cost-effective, and universally accessible. When comparing SMS (Short Message Service) and RCS (Rich Communication Services), it’s clear that SMS remains the stronger option right now.

As you consider the best way to reach customers directly on their phones, the choice often comes down to SMS (Short Message Service) or MMS (Multimedia Messaging Service). Both can get your message onto a mobile screen, but there are key differences that matter for your bottom line. Here’s why SMS is often the smarter option for businesses.

  SMS, or Short Message Service, was originally designed with a length limit of 160 characters. This limit dates back to the early development of mobile standards, when networks, phones, and data storage were far more limited than they are today. The idea was to create a messaging system that could be delivered reliably across various devices and carriers, all working with very basic technology compared to modern smartphones.

  The 160-character limit for SMS (Short Message Service) dates back to the early days of mobile communication standards. In the late 1980s and early 1990s, when the GSM (Global System for Mobile Communications) standard was being developed, engineers had to work within strict technical constraints. They needed a message length that could be easily transmitted, stored, and displayed on the basic mobile handsets of the time—devices that often had small screens and very limited memory.

  Choosing the right bulk SMS provider is crucial. Your customers deserve reliable, fast, and cost-effective communication. Don’t settle for second-best—your brand’s reputation and bottom line depend on it. Here’s what you should demand in a provider and why   Mobile Message   stands apart.

  An SMS API (Application Programming Interface) is basically a tool that lets your software or app send and receive text messages automatically, without you having to step in manually. Think of it as a direct line between your application and a messaging service. Instead of logging in somewhere and typing out each text, your system just “tells” the API when it’s time to send a message, and off it goes.

  An SMS gateway is a specialised service that allows you to send and receive text messages through a computer application. Rather than typing out each message on a phone, you use a centralised platform designed to manage large volumes of texts. Many businesses rely on this technology for order confirmations, appointment reminders, and special promotions, all sent directly to a customer’s mobile phone.

  A bulk SMS service is a powerful communication tool that allows businesses to send large volumes of text messages to their customers, employees, or stakeholders quickly and efficiently. Whether you’re running a marketing campaign, sending updates, or delivering important alerts, bulk SMS services ensure your messages are delivered directly to recipients’ mobile phones.

  When it comes to text messaging services for businesses,   Mobile Message   stands out as the clear leader. With unmatched reliability, competitive pricing, and a platform designed to meet the needs of Australian businesses, Mobile Message is the ultimate solution for businesses looking to communicate effectively with their customers.

  What is an SMS Broadcast?  An SMS broadcast is a single text message sent to many recipients at once, where each person receives it privately as if it were sent only to them. It's the standard way Australian businesses send appointment reminders, marketing campaigns, payment notices, emergency alerts, and any other message that needs to reach a list of mobile numbers quickly. This guide covers what SMS broadcasting is, how it works in Australia, what it costs, the compliance rules that apply, and — because the term is also a company name with a tangled history — what happened to the original SMS Broadcast service and what Australian senders should know in 2026. How an SMS broadcast works An SMS broadcast platform takes one message and your contact list, then hands the messages off to Australian mobile carriers (Telstra, Optus, TPG/Vodafone) for delivery. Each recipient gets an individual message in their own thread — no one sees other recipients, and replies come back priva...

  When people hear the terms "text message" and "SMS," they often think they’re interchangeable—and for the most part, they are. However, there are subtle differences that are worth understanding, especially if you’re using mobile messaging for your business.

  A mobile message refers to any communication sent or received through a mobile phone. In today’s digital world, mobile messaging has become a vital tool for personal and professional communication. But when you hear “Mobile Message,” it often means much more—it’s the name of a powerful SMS messaging service that’s revolutionising how businesses connect with their customers. Mobile Message: More Than Just Texts Mobile Message  is an SMS messaging service that empowers businesses to send personalised, timely, and impactful messages to their audience. Whether you’re notifying customers about promotions, sending appointment reminders, or delivering critical alerts, Mobile Message makes it simple and effective. Why SMS Matters in Mobile Messaging SMS (Short Message Service) remains one of the most reliable and universal forms of communication. With open rates exceeding 98%, SMS ensures your messages are seen almost instantly, making it an essential channel for businesses. Mobile ...

  Sending SMS messages using the internet is a simple, fast, and cost-effective way to communicate with your audience. Whether you want to send a single message or thousands at once, online SMS platforms make it easy to reach mobile phones worldwide. Here’s how you can send SMS using the internet and why it’s a powerful tool for businesses.

  Absolutely not.  SMS remains one of the most powerful and relevant communication tools in today’s digital landscape. Despite the emergence of new messaging platforms and apps, SMS continues to hold its ground as a fast, reliable, and universal form of communication. Here’s why SMS is far from obsolete and why businesses should embrace it now more than ever.

  Yes - Absolutely. SMS marketing is not just worth it—it’s one of the most effective and high-impact tools available to businesses today. With unmatched open rates, lightning-fast delivery, and the ability to connect with customers directly, SMS marketing stands out as a must-have in any marketing strategy.

  SMS marketing is one of the most cost-effective ways to communicate with customers, but the cost per text can vary depending on several factors. Here, we’ll break down what influences the price of SMS marketing and how much you can expect to pay per message.

  No, cold SMS is not legal in Australia. The Spam Act 2003 strictly prohibits sending unsolicited marketing messages via SMS. Businesses must have explicit or inferred consent from recipients before contacting them with promotional or commercial content. Sending cold SMS without consent is a clear violation of this law and can result in significant penalties.

Bulk SMS is a highly effective communication tool for businesses,  but it’s not free . Sending large volumes of SMS messages requires access to a bulk SMS platform and incurs costs based on the number of messages sent, the destination, and the provider’s pricing structure. Let’s break it down further.

Sending bulk SMS messages is an efficient way to communicate with a large audience quickly. Whether you’re running a marketing campaign, sending reminders, or delivering notifications, reaching 1,000 recipients simultaneously is simple with the right tools and strategies.

  Yes, SMS marketing is legal in Australia, but it’s tightly regulated. To stay compliant you must get consent, identify your business, and include an easy way to unsubscribe in every marketing SMS. These rules come from the  Spam Act 2003  and are enforced by the  Australian Communications and Media Authority (ACMA) .